We provide high end illustrations for art books, e-books, educational books, magazines, comics, corporate publications, presentations and websites. With a background in advertising, education, NGOs and the comic industry, and 20+ years experience, we are able to work with your brief on projects of all sizes. Pete Woo, our chief artist, is a versatile illustrator whose style is semi-realistic and gently comic. He illustrates local scenes, busy scenes, action scenes, natural environments, futuristic environments, animals, people and imaginary things. We deliver quality work reliably and on time.
We created illustrations for feature articles, front cover and/or double page spreads for Khulula Airline's in-flight Magazine - 'Khuluma'. All together we produced editorial illustrations for 30 editions of the magazine. The illustrations were conceptualized from the written article, under our own creative direction.
Project InfoConceptualizing, digital illustration, humour
2014 - 2016
Woodside Centre Award
Woodside Special Care Centre is a residential home caring for 80 profoundly intellectually and physically disabled residents, in Rondebosch East, Cape Town. University of Stellenbosch Executive Education (USB-ED)'s Senior Management Development Program (SMDP) ran a series of motivational workshops for staff at the Centre. On completion they presented the Centre with a large, framed illustration depicting the Centre and it's work. Pete created the artwork with detail to show and celebrate a broad range of functions. Read more.
Project InfoLarge scenes, capturing ideas, symbolism
USB-ED | SMDP
Hint Hunt T-Shirts
Pete was asked to create designs for T-Shirts for the popular and exciting escape game Hint Hunt in Woodstock, Cape Town. There are 3 rooms with different themes - Detective, Zen, and Submarine - so the concept had to work across all of them. Hint Hunt loved Pete's art and gave him creative license to use monkey characters for the designs. After playing the game, and successfully escaping 2 out of 3 rooms, we had some good ideas, without giving anything away of course! Pete used a comic monkey duo to indicate that teamwork is vital to winning!
Project InfoCreative direction, new characters, originality
Hint Hunt Cape Town
2016 - 2017
Call Center Strategy & Support
GTS has worked with Studio Woo since 2013 whenever materials are being developed for their monthly in-house newsletters, call center training and corporate presentations. Topics deal with policy, procedure, healthy workplace practices and organisational culture. We also provided graphic harvesting at their strategy sessions.
Project InfoConceptualizing, illustration, live drawing
Lufthansa inTouch/Global Tele Sales (GTS)
Pete was asked to illustrate a series of 3 story books for teens. The illustrations were used at the top of the page to open each chapter. We really enjoyed the stories and Pete enjoyed creating illustrations with a slightly darker, fantasy theme. These small illustrations helped to bring the story and atmosphere to life for readers.
Project InfoIllustrating to brief, consistency, fantasy art
Cover to Cover Publishers
2015 - 2017
We produced a 4-page comic about the origins of the hot malt drink Ovaltine. A script was provided and used to create the storyboard and characters. The main character was to be a mad scientist - inventor of Ovaltine. A strict color scheme had to be used according to the brand. The whole end-to-end process was done in-house, from character designs, to scamps, rough illustrations, final line, full digital color and speech bubble placement. It was great working with JWT agency, who had all their ducks in a row and were very organised, allowing us to concentrate on the creative side.
Project InfoCharacter design, illustration, branding
Ovaltine Nigeria/JWT Agency
Monster Greeting Cards
A set of funny, lovable monster characters were specially created in close collaboration with Gorgina Franks of Stuff From Africa with a range of greeting cards for every occasion in mind. Pete developed ideas for Birthdays, Get Well, Surprise and Thank You cards.
Project InfoIllustration, sense of humor, concepts
Stuff From Africa
Educational Book Illustrations
Studio Woo has been used by many publishing houses and NGOs over the years for book illustrations and teaching aids. We have worked with editors and writers at Maskew Miller, Pearson, Heinneman, Oxford University Press, and MacMillan. We are well-versed in this genre and have illustrated all subjects including indoor scenes, outdoor scenes, people, buildings, sport games, animals and make-believe creatures. Clarity, sensitivity, realism and style are all qualities found in our book illustrations.
Project InfoConceptualizing, illustration
Our customers commission us to help them realize their creative vision for a special occasion or event, gift for a loved one, commemorative item, decor for their home or office, and much more.
Project InfoIllustrating, flexibility, conceptualising
TV Reality Show
We worked with this local film studio to help visualize a reality TV show. The show posed the question: How would people survive after an apocalypse if all they had to live off was what could be found in an ordinary suburban house and its surrounds? A real family would be set up in a house and the show would follow how they survived, waiting to see what measures they would take once food and heat ran out.
Project InfoIllustration, story boarding, conceptualizing
Cooked In Africa Films
Studio Woo was commissioned to illustrate a 44-page full color story eBook for TriggerFish animation studio's Zambezia movie. The eBook was distributed and sold separately to the movie. In creating the eBook we had to precisely mimic the existing movie characters and worked closely with the eBook designers to position illustrations on the page, leaving room for text, or placing interactive elements.
Project InfoDigital painting, style compliance, teamwork
Triggerfish Animation Studios
Community Care Workers Comic
NGO group Aids Response Trust hired Studio Woo for its workshops with the Community Care Workers Assembly. One of the outcomes was to develop a comic to highlight the existence, relevance and importance of care work, daily difficulties, tips and issues experienced by care workers. Facilitated workshops were held - led by actress and poet Malika Ndlovu - with Pete adding live drawing and music performance. Community care workers participated in role-play, through which the comic story-line was developed.
Project InfoCo-facilitation, illustration, layout & lettering
The Aids Response Trust
Pete was part of the original team that created this regular 2-page comic for kids aged 5-10. The premise for the comic was, 'What do pets do while their people are away?' The characters included a cat, puppy dog, older dog, and guinea pig. The story was written by Strika Entertainment (part of Media 24) in collaboration with National Geographic Kids. Pete worked on the characters, scamps and line work; the color was completed by colorists at Strika.
Project InfoIllustration, story-boarding, comic pages
Media 24 | Strika | NG Kids
2010 and 2014